In the current scenario of globalization, before talking about what the impact media has on the society it is important for us to know what are the vital functions of mass media; it endows us with news and information to socialize, take judgement and create opinions; educating the people regarding their liberties (rights), ethical, social and spiritual responsibilities; and entertainment helps to get out of the boredom. It is our responsibility to be alert about the facts regarding the prevailing situation so that our decisions are not hampered based on assumptions and we do not land up taking wrong decisions.
Media is divided into different categories like print and electronic ; both these sectors become a viable medium to provide information and advertise commercials about any kind products or services. Our decision making is highly influenced after seeing so many convincing ads which binds us to buy the product or services. For example, teens suffering from plumpness are bombarded with loads of advertisements of junk food showing that innumerable people who consume it also emerge to be skinny. Many health issues also crop up when girls try to imitate models and celebs in the industry to become super-thin. We are exposed to many violent scenes in the films which has a negative impact on us.
We should be aware how we can put our consciousness and be able to differentiate between what is good or bad for us, else we will jump into problems making ourshelves unhealthy and land up taking futile decisions.
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